[ad_1]
Eagle, Idaho – As the Idaho Potato Commission (IPC) continues to make waves with its unique marketing activations, the latest partnership with America’s Got Talent Season 12 winner Darci Lynne, a 15-year-old ventriloquist and singer, promises to be one of the organization’s most popular programs. Again. Darci Lynne and her puppet Petunia catch up with Spuddy Buddy, the adorable IPC mascot for Potato Lover Month.
Teaming up with influential or notable people has been at the heart of IPC’s marketing strategy and has helped increase the organization’s Instagram followers by 49% in the past year alone. “As soon as the Idaho Potato Commission spotted Darci’s talent and engaging personality, we knew we wanted to work with her to some extent,†said Frank Muir, president and chief executive officer. management, IPC. “We are delighted that Darci can introduce Spuddy Buddy to Petunia and her many fans.”
Darci, Petunia and Spuddy Buddy’s short but cute chat will be featured during the month of February on Darci’s Instagram and Facebook pages, which reach 767K and 999K respectively. The IPC is also sharing the video on its social media pages.
About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous “Grown in Idaho®â€Seal, a federally registered trademark that assures consumers that they are buying genuine, high-quality Idaho® potatoes. Idaho’s growing season, characterized by hot days and cool nights, abundant mountain-fed irrigation, and rich volcanic soil, gives Idaho® potatoes their unique texture, taste and reliable performance. These ideal growing conditions are what sets Idaho apart.® potatoes from potatoes grown in other states. For more information visit www.idahopotato.com.
[ad_2]
